Videos

We regained control, focusing on who could help us. We reconnected with our experienced sales manager. After Dean Foods' changes, we rebuilt operations, finance, and vital company roles from scratch. ...

We discuss transitioning to organic farming, starting with just 10 acres. We converted grapefruit groves to organic in 1999, partnering with growers and friends to transition their farms. The process ...

As entrepreneurs at heart, we love to take risks. Our family decided on a threshold for investment in our company. Raising money from industry friends became our bid, aiming to maintain a certain perc...

Fortunately, we were united, sharing a long-term vision. Despite modest profits, we sustained operations, paid salaries, and provided growers great returns. We cherished our roles, persevering until 2...

We reflect on the value of hard work in Florida's hot groves. From planting trees to mowing acres, we found pride in each day's labor, despite the allure of beaches and water skiing. Looking back, we ...

We navigate weather impacts in Florida, Mexico, and California, affecting our partner growers. We grapple with citrus greening, offering support to maintain high-quality supply after freezes and hurri...

We explore how a chance encounter led to exporting Florida orange and grapefruit juice to Germany. Our journey started fresh out of college, evolving into a business after a family tragedy. We are no...

We reflect on the many stakeholders involved and people oversee, impacting business efficiency, success, and the bottom line. This isn't taught in school; it's learned through lived experience, gettin...

Being the founder, the business is our baby, right? After selling it off and buying it back, it's not the same. We need to reintroduce ourselves as the parent. Navigating reintroduction brings many em...

Citrus greening is a bacterial disease affecting trees, not humans. Spread by the Asian citrus psyllid, it clogs the tree's phloem, making it non-productive. We discuss growing up in a citrus family a...

We discuss how important family was to getting Uncle Matt's Organics off the ground. Our sister-in-law helped with writing and named the company. Our brother-in-law, with his MBA and military backgrou...

We explore the essence of agriculture through the experiences of a farm family. We spent our childhood working in the groves with our dad and granddad, gaining invaluable experience from a young age. ...