In this insightful episode of the Mile 40 Podcast, Bishoy Tadros sits down with Will Nitze, the innovative mind behind IQ Bar, a pioneering plant protein bar with added brain benefits. The conversation delves into Will's fascinating journey from his time at Harvard to launching a successful Kickstarter campaign that raised $90,000 in just two months.
Will shares his humble beginnings, including his upbringing in New Jersey, his experiences in competitive sports like soccer and cross country, and his unexpected love for chess—leading to a state championship win in middle school. Despite his initial plan to cruise through college life with parties and leisure, it was during his time at Harvard that he discovered his passion for psychology and cognitive neuroscience, which later sparked the idea for IQ Bar.
Tune in to understand the intricate journey of Will Nitze and his mission to empower doers through functional nutrition.
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