Creating a Product People Want to Invest In
You need to be thinking about what you ACTUALLY want to create. Kiki Couchman and Erin Halpern co-founded Sourmilk, a yogurt company with the singular goal of creating yogurt "made with bacteria that's actually good for your gut!" This is how Kiki and Erin thought about bringing their product to market and proving that they had a great product people liked. Check out their full Mile 40 Episode on Spotify, Apple Podcast, YouTube, or wherever you get podcast to listen to their story of launching Sourmilk!Also watch
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