Summary

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Welcome back to Mile 40! In this milestone 150th episode, host Bishoy Tadros sits down with dynamic entrepreneur and endurance athlete Andrew Menter. From humble beginnings in South Africa to athletic glory on the tennis courts, rugby pitches, and finishing lines of multiple Ironman World Championships, Andrew’s journey is a testament to resilience, reinvention, and personal growth.

In this candid conversation, Andrew opens up about the highs and lows that shaped his life including the crushing failures in business, the pain and lessons of starting over at 39, and how relentless adversity eventually forged deeper self-understanding and compassion. Together, Bishoy and Andrew explore not just the grit required to overcome setbacks, but also the inner work needed to truly love and accept oneself. Whether it’s bouncing back from a staggering $1.5 million debt, redefining personal identity beyond professional successes, or harnessing the power of present-moment awareness, Andrew’s story is raw, real, and packed with wisdom for anyone facing their own “Mile 40.”

Tune in for an authentic, insight-rich episode on comebacks, personal transformation, and the evolving intersection of health, tech, and resilience.

Andrew Menter is a dynamic entrepreneur renowned for his resilience, innovation, and transformative impact on the fitness industry. Born in South Africa and raised in Dallas, Andrew’s athletic journey began with tennis, including a Texas state championship and national ranking that led to a tennis scholarship to Brown University. His dedication to sports extended beyond college, competing in four Ironman events, including the world championships in Kona after qualifying at the European Championships in Frankfurt, Germany. Between his tennis and ironman endeavors, Andrew played semi-professional rugby for the Dallas Harlequins RFC in the 16 team US Super Rugby League that predated Major League Rugby, the US’s first true professional rugby league.

His professional journey is as impressive as his athletic achievements. He earned a law degree and an MBA from the University of Houston, followed by a successful career in investment banking after foregoing a legal career after passing the Texas Bar. Andrew still keeps his law license. His entrepreneurial spirit led him to found Vivature, but significant setbacks forced him to start over at 39 after an unsuccessful exit. As a member of the TriggerPoint board of directors, Andrew become the only non-founder CEO of TriggerPoint, the company behind the iconic orange foam rollers seen in gyms and on TV screens worldwide.

In 2016, Andrew founded Physmodo with the mission to make movement assessments accessible, simple, and repeatable. Physmodo uses cutting-edge computer vision technology to deliver quick, objective, and engaging movement assessments, providing tools to improve mobility, stability, posture, and symmetry through personalized corrective exercise protocols.

Under Andrew’s leadership, Physmodo has achieved significant milestones, including a pivotal partnership with TRX and the performance of over 1.8 million screens for 500,000 users. His strategic focus and innovative spirit have positioned Physmodo at the forefront of fitness technology.

Andrew's journey is marked by personal and professional triumphs. His resilience in the face of adversity and unwavering commitment to innovation have made him a sought-after figure in the fitness industry.

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