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Summary

Today's episode is sponsored by OWYN: Use Code Mile40 at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.liveowyn.com⁠⁠⁠⁠ for 20% off your next purchase!


With an awe-inspiring career that includes founding the Lyons Consulting Group and navigating its acquisition by Capgemini, Rich's story is a testament to the power of resilience and personal growth. But this episode isn't just about his professional milestones; it's a raw and honest look at Rich's life journey, including overcoming personal challenges which carried over generations and using those experiences to become a better leader, father, and human being. Join us as we explore the intersection of personal conflict and professional success, and how choosing to lead a life of purpose and vulnerability can transform not just business, but relationships and life itself. Tune in and be inspired by Rich Lyons' story of rising above and the wisdom he shares on truly living a life of impact.


Rich was the Founder, CEO and President of Lyons Consulting Group (LYONSCG), the industry's premier eCommerce Digital Agency and Global Commerce Service Provider. Rich was responsible for leading the company’s strategy and vision as well as working closely with customers, including GoPro, Patagonia, Herman Miller, the Gap, FILA, Tourneau, Allen Edmonds, FootJoy, and many more. He brings more than 20 years of experience in IT and Digital consulting, and over 30 years of experience in business development.


In November of 2017, LYONSCG was acquired by Capgemini. Rich served as the EVP, Digital Commerce Experience Leader for North America for Capgemini, defining the Go-To-Market for Customer Experience, including Marketing and Content, Sales, Service, and Commerce. Rich was also the Global Offer Leader for Commerce, defining the Go-To-Market for Commerce for Capgemini globally. And given his strength in establishing and growing alliances and partnerships, Rich was asked to take on the role of Leader of North American Partners & Channels, leading the major hyper-growth initiatives for

Capgemini’s most important partners (Salesforce, AWS, Microsoft, SAP, Adobe, Google, and others) and setting ambitious goals to grow $1B+ practices over the next 3 years.


Rich separated from Capgemini in November of 2021, 4 years after the acquisition of LYONSCG. Rich now serves on Advisory Boards and does consulting in the eCommerce ecosystem. Rich is also an expert in sales and business development. He is finishing his first book, and he has launched a sales training and coaching platform to help salespeople and early-stage entrepreneurs to improve their sales processes and accountability, and to grow their sales teams. www.lifeissales.com


Rich graduated with a BSEE from the University of Michigan and holds an MBA from Kellogg Graduate School of Management at Northwestern University. Rich has been married for over 30 years to his wife Dr. Gertrude Lyons, and he is the proud father of 2 independent and contributing daughters.


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